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Lean Canvas · Business Model Canvas

Lean Canvas template — and Business Model Canvas, with an example

Ready, not blank.

Fill it in and download it in Word for free.

Short answer. Describe a business on one slide: the nine blocks of the Lean Canvas (problem, segments, unique value, solution, channels, revenue, costs, key metrics, unfair advantage) and the Business Model Canvas, plus a short filled example. Problem first: top three problems of one customer segment (your interviews).

Lean Canvas template Opening…
Lean Canvas template: first page

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Most blocks start as guesses — the canvas shows which to test first.

Open the canvas below and start with the problem.

Deadlines

The rules, with the source

WhatDeadlineSource
Problem firsttop three problems of one customer segmentyour interviews
Numbersrevenue and cost blocks with real estimatesyour model
Proofkey metrics you can actually measureyour data

A template gives structure; the facts, numbers and pictures are yours to check.

Step by step

What to do, in order

  1. 1

    Pick the canvas

    Lean Canvas for a new idea, Business Model Canvas for a running business.

  2. 2

    Fill the blocks

    Short notes — one canvas fits on one slide.

  3. 3

    Test it

    Mark which blocks are guesses and check them first.

Questions

What is a Lean Canvas?

A one-page business plan by Ash Maurya, adapted from the Business Model Canvas.

Is the Business Model Canvas included?

Yes — all nine blocks on a separate slide.

Is there an example?

Yes — a short fictional example, marked as an example.

Other documents

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Business-planning aid only. Lean Canvas: Ash Maurya; Business Model Canvas: Strategyzer — both CC BY-SA 3.0.