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Bitrix24 SWOT · PowerPoint · editable
SWOT analysis template — 2×2 grid, TOWS actions and next steps
Short answer. Write strengths, weaknesses, opportunities and threats into the grid below, then turn them into actions with the TOWS matrix. Strengths, weaknesses: inside: what you control now (your facts).
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- Review the deck before you present or send ittype the date
Check your own case.
Check names, dates and numbers again after every change.
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A SWOT is only useful when it ends in actions with owners.
Open the SWOT deck below; start with the four boxes.
Deadlines
The rules, with the source
| What | Deadline | Source |
|---|---|---|
| Strengths, weaknesses | inside: what you control now | your facts |
| Opportunities, threats | outside: market, rules, competitors | your sources |
| Actions | each action links a strength or weakness to an outside factor | TOWS |
A template gives structure; the facts, numbers and pictures are yours to check.
Step by step
What to do, in order
1
Fill the four boxes
Three to five points each, specific and checkable.
2
Turn them into actions
Use SO, ST, WO and WT to pick what to do.
3
Agree the next steps
Owner and date for each action.
Questions
What is a SWOT analysis?
A one-page look at strengths and weaknesses inside, and opportunities and threats outside.
What is TOWS?
The next step after SWOT: pairing inside and outside factors into actions (SO, ST, WO, WT).
Can I edit the grid?
Yes. Every box is a shape you can type into, resize or recolor.
Other documents
Keep the papers in one place
Letters, receipts and notices in one folder you can share with family or a lawyer. The templates and the editor are free; Layers is free for up to 20 people.
Planning aid only. Base every point on facts you can check.